In the days of working with film transparency I would wonder why couldn’t I get a digital image which could be inserted straight into my publishing program, Ventura Publisher.  It would have made life so much easier!  Scanning was an integral part of the process and I always thought there had to be a better way.  It was just a matter of time with research and development in that arena.

The purchase of a Ricoh digital camera, which was about 2.8 megapixels, brought a totally digital workflow.  Only problem was the printing houses; they didn’t know what to do with digital publishing and there were no standards like pdf being used then.

Today things are very different with the proliferation of really affordable digital SLRs, iPhones and iPads etc.  However, they have brought a whole new set of problems.  The least of which is storage; including cataloging, editing, colour control and printing of images.  These are often misunderstood concepts and processes.  These concepts and processes need to be understood so as to create good workflow where life is organised so your creativity can fly and not be housebound by chaos.

Colour control is imperative.  If you are not seeing the image correctly you can run into a lot of trouble with your editing.  Colour labs will generally calibrate their equipment every week, if not daily.  If you are serious about photography, you should consider, at the very least, calibrating your monitor annually.  We may be able to assist you with this.

I will soon have a small studio in Bright, north east Victoria, where I will offer a number of courses designed for amateur and professional photographers, who may be great photographers, but are having issues with dealing with the rest of the workflow required after the photo has been taken.

With over thirty years of specialised experience, I have designed these courses to impart practical knowledge and understanding to assist in this vast arena of technology.